job / category and consumer insight manager 4962

Category & Consumer Insight Manager - Lanarkshire

up to £40,000 plus benefits - Engineering, FMCG & Manufacturing - Professional Support
Ref: 4962 Date Posted: Monday 17 Feb 2020
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A fantastic opportunity has arisen within a Global Drinks organisation for an experienced Consumer Insights Manager to join their busy and growing marketing team.

This newly created role will support the Marketing Director and Marketing team to make more effective decisions by providing high quality analysis and insight from category data as well as managing and analysing a programme of quantitative and qualitative research.

  • Analysis and reporting of quantitative data
  • Working with brand teams to provide consumer insight support as they develop their brand & market plans.
  • Developing a deep understanding of the categories & markets in which they work, and the emerging trends which may present opportunities for growth.
  • Management of data suppliers such as IWSR.
  • Regularly review and recommend other new data sources which will provide deeper insight into their categories, consumers & markets.
  • Manage any bespoke research required by the marketing team, developing high quality, creative research & insight agencies.

Skills and experience required:

This is an excellent opportunity for a Category/Consumer Insight Analyst keen to take the next development step in their career…

  • Experience gained within an insight discipline, either in a client organisation or agency.
  • Evidence of having delivered creative and insightful work on tight budgets.
  • Experience in the drinks industry is advantageous, though not essential.
  • FMCG background also preferred.
  • Commercially astute and highly analytical
  • Excellent organisational and prioritisation skills with a proven ability to manage multiple projects simultaneously.
  • Strong interpersonal, communication & presentation skills, and must have personal credibility and the ability to engage and enthuse a wide variety of audiences.